Known for their ethos of be seen, be heard, scream pretty, indie Brit brand Scream Pretty are breaking the binary with their new campaign, Beyond His & Hers. Celebrating jewellery for all, Beyond His & Hers brings together real people, with real connections, sharing personal stories through jewellery designed to be mixed, matched, shared, and stacked for ultimate self-expression.
Having pushed boundaries on classic jewellery design since their launch in 2016, Scream Pretty’s collections are known for reinterpreting trends with their signature flair. Bringing playful rebellious high-octane designs that already disregard traditional ‘feminine’ and ‘masculine’ stereotypes, Beyond His & Hers comes following customer request for more styling inspiration and sizing options showcasing gems for everyone; from high-low ear stacks, pearls, layered chains to mixed metal, coloured stone, and sparkles.
Scream Pretty’s signature Ear Stack celebrates colour, shape, and texture for ultimate creative expression. Experiment with cuffs for piercing free luxe; stack, mismatch or wear alone, Scream Pretty’s recycled sterling silver and gold-plated recycled sterling demi-fine ear cuffs immediately add depth to any look. Huggies, Charm Hoops, Single Hoops, and Studs make a statement, from Celestial, Snake, Retro and Claw motifs to Pearls, Baguette Stones and Opals. Pops of colour with rainbow stones deliver prisms of personality, acting as a bridge between different metals with glimmers of sparkle and contrasting textures tying the look together; whilst Cartilage Bar Cuffs mirror Industrial piercings and Ear Crawlers ‘pin’ across the ear combining a stud and cuff in one.
Precious chains, personal talismans, iridescent pearls, and statement pendants bring eclectically curated tangles to Scream Pretty’s neck mess aesthetic. Those looking to keep it sleek and simple can opt for separate layered gold and silver necklaces in different lengths and widths. Ball, Satellite and Herringbone Chain Necklaces bring multi-textural facets to the foundation of every buildable look whilst the brand-new Chunky Curb Chain, Black Bead & Chain T-Bar Necklace, and Pearl Dagger Necklace add dimension.
Elsewhere, stacking rings have begun launching with new sizing options, and bracelets in blended metals deliver double the attitude, whilst separate silver and gold pieces create symmetry and give a balanced look.
All Scream Pretty earrings are Recycled Sterling silver or 18 Carat gold plated recycled sterling silver
