Sammi Jefcoate's Style Evolution: From Insta-Star to Fashion Icon (And How to Get Her Look for Less)
When we first collaborated with Sammi Jefcoate in 2017, we knew she was destined for fashion greatness. Now with 3.9 million followers across platforms, her distinctive blend of luxury, edge, and self-expression continues to inspire our jewellery collections.
The Rise of a Style Phenomenon
Before the 1.7 million Instagram followers, before the major brand partnerships with Gucci and Balenciaga, before becoming the luxury fashion icon she is today, Sammi Jefcoate was an Italian-British blogger with killer style and an unmistakable Bardot pout who caught our eye at Scream Pretty.
As our very first influencer collaboration back in 2017 (when Scream Pretty launched and Sammi's insta were just finding their footing), we recognised something special in her effortless ability to mix high-end pieces with rock-inspired edge. Those signature tattoos, ever-changing hair colours, and fearless styling approach perfectly embodied the Scream Pretty ethos: bold self-expression through personal style.
Inspired by Sammi Jefcoate Jewellery style
Shop her look for less
The Sammi Effect: Accessible Luxury jewellery
"There's nothing like working with small, independent brands doing things right," Sammi told us during that first collaboration. "These ethically sourced, affordable pieces have a beautiful energy. They look killer on and feel good to wear."
Her favourite pieces then? Our Gold & Green Opal Huggie Earrings (still one of our best sellers), which she strategically paired to complement the green in her rose neck tattoo. This thoughtful approach to accessorising creating cohesive visual stories between her jewellery, tattoos, and outfit choices would become her signature styling technique.
From 139K to Fashion Empire
When Sammi first graced our socials, she was rapidly building a following that had reached 139K impressive at the time but just a fraction of her current influence. "I only started taking my style posts seriously in February 2017," she shared. "I think you have to only put something out there you really love and try not to give a f*ck what people think."
That authenticity paid off. Six years later, Sammi's following has exploded to 3.9 million across platforms. Her "let's get dressed" videos on TikTok and Instagram have revolutionized how followers approach personal style, while collaborations with NARS, YSL Beauty, Christian Louboutin Beauty, Harrods, and FarFetch have cemented her status in the luxury fashion world.
sammi jefcoate
Ear Stack
Sammi's style edit contains 3 of our best selling lines, the starburst charm hoops , lime green opal huggies and a slim ear cuff
Curated Ear Game: Sammi's Signature Style
One consistent element throughout Sammi's style evolution has been her impeccable "ear game." From mixing affordable Gold Huggie Hoops with statement pieces to creating unexpected pairings between rook piercings and dangling elements, her approach to ear styling remains unmatched.
"I'll mix these with large gold hoops," she noted about our Crystal Huggies; a perfect example of her high-low mixing technique that followers can easily recreate.
Get the Sammi Look (Without the Luxury Price Tag)
While Sammi's current style often features high-end luxury pieces from Gucci and Balenciaga, in solid gold (spenny). Our affordable demi-fine jewellery collection lets you capture her signature style without the luxury price tag:
- For Her Ear Stack: Mix our Green Opal Huggies with larger statement perfect hoops
- Everyday Luxury: Our Modern Pearl Ring pairs perfectly with black manicures, just like Sammi's
- Layering Magic: Create dimension with our tiny Crystal Huggie Hoops in cartilage piercings
Shop Sammi's Style
Full Circle Moment
From that first collaboration in 2017 to watching her spectacular rise to fashion fame, our relationship with Sammi represents everything we love about style evolution and authentic partnerships.
As we continue to admire her journey from afar, we can't help but dream of the ultimate full-circle moment: creating a signature jewellery collection with the very first influencer who embodied our brand's spirit of accessible luxury with an edge.
Stay tuned for more Sammi-inspired pieces in our upcoming collections, and share your own Sammi-inspired jewellery looks with #ScreamPretty
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