Celebrating every facet of modern-day love, and self-expression through jewellery styling, Share the Love by Scream Pretty subverts stereotype to bring eclectically curated tales of all types of love from romantic to family and friendship. Known for their playful sartorial take on jewellery design, indie Brit brand Scream Pretty marry vintage aesthetics with their signature rebellious twist to revere the romanticism in storytelling; crafted for layering and stacking their pieces evolve with personal narratives for ultimate individuality.
Share the Love breaks the boundary of his-and-hers, bringing together 5 real ‘couples’ to be seen, be heard, scream pretty…
Story One; Lee & Paul
Married couple Lee and Paul are mixing metals for a luxe two-tone layered look. Multi-metal necklaces and bracelets paired with ear stacks and mismatched single earrings in gold, silver and black metal offer ultimate curated styling. Tactile Tapered Claw Open Rings and Claw Triple Band Open Rings from Scream Pretty’s Claw Collection alternate in gold and silver. There are absolutely no boundaries to blending metals anymore. Both style the brand-new Chunky Curb Chain Necklace; its smooth chunky links interlock for a distinctive finish.
Story Two; Kate & Connor
Best friends Kate and Connor play with texture across black and gold motif designs. Enamel love, figaro chunky chains, black bead T-bar, scrunchie huggies, shimmering horseshoes and chunky stones make a statement. Connor brings a double ear stack with the Black Onyx Shield Charm Hoops, brand-new Black Star Huggies and a mix-and-match Twisted Triple Ear Cuff and Chunky Cuff offset against the Black Stone Ear Cuff; whilst Kate opts for a luxe motif neckmess, layering different lengths with the Bamboo Choker Necklace, Love Enamel Necklace and Long Black Heart Necklace. Both bring their effervescent personalities to their ring game; a symbol of friendship they each wear the Black Stone Fede Ring. Featuring two hands clasped holding a large faceted black cubic zirconia stone inspires strength and connection. Elsewhere, Connor’s Raven Ring elegantly wraps its wings around the finger, whilst Kate’s Crying Eye Ring delivers a touch of drama.
Story Three; Edie & Georgina
Best friends Edie and Georgina reinterpret shimmering glamour for an everyday maximalist layered look. Starbursts and lightning bolts add enchanting cosmic details to this celestial celebration. Scream Pretty’s signature ear stacks get a sassy update, cubic zirconia stones glitter across the ear with the brand new 'Sparkling Star Ear Party' and ‘Tennis Chain Double Stud Earring’. Elsewhere chic layered tennis chains in different chunkiness create depth around the neck whilst star and lightning bolt motif rings adorn each finger.
Story Four; Jatie & Ena
Roommates and best friends, Jatie and Ena are effortlessly elegant in emerald. Oozing luxury the green stone collection from Scream Pretty is inspired by art deco and features baguette-cut cubic zirconia stones across huggies, chain necklaces, and padlock charm hoops. Both styled with sultry snake motif pieces; Jatie’s Snake Ear Crawler slithers across the ear, hooking like a cuff whilst affixing to the ear as a stud, whilst Ena’s Snake Cartilage bar ear cuff gives the illusion of an industrial piercing (without the pain!).
Story Five; Sophie & Luke
Engaged couple Sophie and Luke go ultra-opulent with sparkle and pearls. Sophie styles a perfectly pearlescent ear party; Baroque Pearl Charm Hoops, Large Pearl Huggies, Trinity Huggies, Pearl & Sparkle Ear Climber Studs and Sparkling Baguette Ear Cuff traverse across the ear. Luke brings his own flair with the brand new Pearl Dagger Necklace; a luxe dagger cross design adorned with pearls in the centre, the this is only signature piece you need in your jewellery armoury.
All of Scream Pretty’s earrings, and several of their necklaces, rings, and bracelets, are made from recycled sterling silver, and gold-plated recycled sterling silver. This recycled metal is made from Sterling Silver that has been used previously, from unwanted jewellery, scrap silver, electronic and medical equipment. Scream Pretty’s founder, Lucy Lee, comments; ‘As jewellery makers it is incredibly important to understand where our raw materials come from, the impact they have on the environment, and to the people sourcing it. As well as having a much lower environmental impact both in sourcing and processing the silver, we love the nostalgia and sentimental journey of recycled silver. We work incredibly closely with our casting team and silversmiths to ensure the quality we’re known for shines through.’
Love, Scream Pretty x
