International Women's Day 2025

Empower Women Through Action: This International Women's Day.

When it comes to celebrating International Women's Day, actions speak louder than words. That's why I'm excited to share how Scream Pretty’s founder Lucy Lee is making a real impact through meaningful initiatives that support, uplift, and empower women across different spheres.

Supporting Female-Founded Businesses

At the heart of Lucy's mission is the belief that economic empowerment drives lasting change. As an active member of Buy Women Built for over a year, she's been highlighting remarkable brands created by female entrepreneurs. The message is beautifully simple: if you believe in women, support them with your purchasing power.

Making a Difference supporting Charity Smart Works

One of our longest-standing partnerships has been with charity Smart Works, a transformative charity that provides unemployed women with the coaching, professional clothing, and confidence they need to secure employment. Through regular jewellery donations, we've been proud to contribute to their mission of changing women's lives, one career at a time.

Fostering Female Entrepreneurship Through Collaboration

This year has been particularly exciting for collaborative initiatives with female founded brands. We've enjoyed a fun ‘pop-up’ with Peachaus in their Covent Garden store, bringing together two female-founded brands to showcase our shared commitment to women's empowerment. Our Instagram Live session with Sarah English from Wintour offered invaluable insights into the challenges and triumphs of female founders in e-commerce, while our piercing parties with Neon Leo created an intimate space for discussing ethical jewellery and personal style, Dia Studios, a small female founded cowboy boot brand, in Manchester was the perfect fit for a joint promotion of Western collection.

For International Women’s Day 2025 we will be working with indie clothing brand Spark which promotes feminism, equality and empowerment. In a joint promotion Lightning bolt earrings (Scream Pretty’s motif) will be gifted to everyone who purchases from Spark on International Women’s Day.

Celebrating Strong Female Role Models

Our design collaborations tell powerful stories of female achievement and inspiration:

Francesca Perks: Bold Style, Bold Vision

Francesca's collection embodies her vibrant personality and mission to empower women through bold, individualistic styling choices. Her growing influence on TikTok and Instagram continues to inspire women to embrace their unique style.

Hannah Martin: Beauty with Purpose

Our partnership with celebrated makeup artist Hannah Martin began with the touching Love Always collection in 2021, inspired by her relationship with her late mother. This year, we're thrilled to announce our upcoming earring Stack + Style collection, launching in May.

Kelly Springham: Personal Style, Personal Growth

As a personal stylist dedicated to building confidence, Kelly's upcoming April collection features three versatile necklaces inspired by her own tattoos. Her designs reflect her belief that jewellery should be both personal and adaptable to everyday wear.

Looking Forward

Lucy will be sharing her insights at the upcoming Wolf and Badger Webinar, discussing how brands can meaningfully support International Women's Day. This event underscores our commitment to not just celebrating women, but actively working towards their advancement in business and society.

Remember, supporting women isn't just about one day – it's about consistent, meaningful action throughout the year. Whether through purchasing decisions, charitable support, or collaborative initiatives, we all have the power to contribute to positive change.

Join us in this mission to support, celebrate, and elevate women in business and beyond. Together, we can create lasting impact that extends far beyond International Women's Day.