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Sammi Jefcoate: Scream Pretty Guest Edit

Sammi Jefcoate - Style queen and Instagram goddess was the first influencer we ever worked with when we launched in 2017. This is her guest edit from then, updated for 2023...

Sammi's Guest Edit - reposted and edited from the original 2017 post

The Scream Pretty jewellery she's wearing, and what she's wearing it with

Meet Sammi - an Italian-British instagram queen, blogger and co-founder of cult brand Hallow Collective.  You may already be familiar with her impressive Bardot pout, fabulous tattoos and rockstar outfit posts - and if not, look her up for inspiration - there's always a post with a fresh take on fashion and jewellery trends to take inspiration from.

'There is nothing like working with small, independent brands that are doing things right. Having one myself, I am fully aware of how much time, energy and love is poured into having an independent. Scream Pretty has so much going on that I love: these ethically sourced & affordable pieces have a beautiful and refreshing energy. They look killer on, and feel so good to wear.

I'm particularly smitten with the Gold & Green Opal Huggie earrings (I love a good ear game)'. 

So what are are the pieces in Sammi Jefcoate's winter jewellery wardrobe ?

First Up -the Gold & Green Opal Huggie Earrings - Although equally smitten with the pinky Opal Huggies Sammi chose these to accentuate the green of her rose neck tattoo and match her mostly gold jewellery wardrobe. The single pretty Starburst hoop plays off Sammi's simple gold Rook piercing.

How it began

On rapidly making a name for herself on instagram with an impressive following that quickly exploded to 139k followers in 2017 Sammi admits  'I only really started taking my style posts seriously and doing a Style Blog in February 2017 this year- it's easier said than done; but I think you have to only put something out there you really love - and try not to give a FK what people think - But it's working and I'm so grateful people are being positive about what I do!'

Sammi's following is in 2023 a very impressive 1.9 million - so she has definitely done created the style people want to follow on both TikTok and Instagram.

All the Spirals and Pearls!

Sammi's Scream Pretty Modern Pearl Ring is budget friendly at only £35 that look fabulous with Black French Manicure and spider web ring from Golden Grove and her Mother's diamond engagement ring. 

Nail Envy abounds....

Scream Pretty Rings Sammi Jefcoate

Sammi's street savvy style is influenced by grunge and rock, elevated by clever pairing with classic pieces like 50's trenches, capes and overcoats. She lists her favourite shops as Gucci, Asos, Reformation, Net a Porter and Top Shop. Recent looks mixes heavy metal t shirts with a sprinkling of some luxey Balenciaga and Gucci. 

Sammi Jefcoate

Gold Hoopla!

The Gold Huggie Hoops with clear crystal stones are a really versatile piece as they can be worn in cartilage and some rook piercings. Customers tell us they split a pair of tiny huggie hoops with friends to wear singly in multi-pierced ears.

Scream Pretty Gold Hoops Sammi Jefcoate

Sammi 'I'll mix these with large gold hoops'

When she's not posting and sharing her style finds, on TikTok and Instagram and Sammi is a mum to Casey. Side businesses back in 2017 were  Hallow Collective with her friend Richard, finding time to pack orders when Casey's at nursery. Since then Sammi launched Ārdēo Studios in 2021 with the desire to 'bring creativity back to the everyday ritual of getting dressed'.

Ārdēo Studios is a rock n roll mix of harnesses, garter & suspenders , belts, hats chains and scarves - all ready to aid self expression - a transformative accessory - for people to wear whatever the hell they want, to make them feel themselves.

Sammi is the queen of accessorising - and jewellery has always been her finishing flourish to any outfit. We were delighted that Sammi was the first ever 'influencer' that Scream Pretty worked with back in 2017 - as her look and style aligned with our new brand, and our values. We watch in awe as she develops and grows her style and following!


If you're inspired -  do check out her blog and share your jewellery looks with us too!   #screamprettyonme









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