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Lockdown Love

Lockdown Love

First off, we really hope given the surreal and very real situation we're all in that you're well and safe.

Secondly, THANK YOU to our customers and press for the support of small brands like us. 

KEYWORKER DISCOUNT

Love Stud Earrings

If you are a keyworker, NHS staff, Emergency services, social care worker or a Teacher we are offering a 40% discount to say thank you for the amazing work you do. Message us on social or email us with a photo of your work ID and we will send you a code to use at checkout. This code is running until the end of June 2020.

Your Sofa - The FROW

London Fashion WeekFiona One Neill Studios

If you want a fashion fix, London Fashion week is streaming online - YES we already know the stand out trend this year is lounge wear (all hail the elasticated waist), but lets see the edgy, dreamy and high concept - we could use the distraction. 

LFW 2020 forgoes physical shows for completely digital events, with content such as interviews, podcasts and digital showrooms rolling out on londonfashionweek.co.uk.

The new event will also be gender-neutral, meaning that menswear, womenswear and genderless shows will be merged together. 
“The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish." Caroline Rush, chief executive of the BFC

You can get your tickets here! https://fashionweekonline.com/london/schedule

Scream Pretty will reveal our AW20 drop in our next blog. We try to work season to season - but Lucy and I design and curate a little more as the fancy takes us . These are a few of our fave NEW season designs.

Rainbow jewellery is a popular gift for keyworkers, and a beautiful way to show support this Pride month  - these cute studs can be worn in adjacent piercings or across 2 ears and there's a single huggle and necklace in this design too. Perfect letterbox gifts .

Scream Pretty LOVE rainbow studs Rainbow LOVE necklace by Scream PrettyNHS Rainbow

Scream Pretty Curated Ear

Lippy and a strong ear game is all you need if you feel like dressing up for your house party or zoom.

This single padlock huggie has been a popular lockdown gift. When I designed this last year, I had no idea how symbolic this piece would become to us. The little key fits into the lock - and I hope when it's safe for us all to come out of lockdown this will symbolise freedom.

A little slice of happy in daily life this month has been the LEWKS on insta - from lounge wear to luxe these babes are isolating in style!

Raquel Mendes Opal Curated Ear

Raquel Mendes gives a master class in the art of the co-ordinated curated ear - how dreamy is this Opal stack?

Grace SurgayGrace Surgay in Rock Star necklace

Owning the oversized blazer & sweats- Grace Surgay

Rex Adams Chunky Hoop Earrings

Hey there all you Cats and Kittens 

Haute En Life Curated Ear

BLING BLING - all the SS20 huggies to go for Haute en Life

Note to self - book more piercings as soon as they re-open!

Tegan Phillipa

 Tie die & layered chains

Tegan Phillipa in lion pendant and new long link choker

NEW ZODIAC PENDANTS

Birthdays are NOT cancelled. New Zodiac pendants in recycled sterling silver with free UK delivery and cute sustainable packaging are a great, letterbox friendly gift. We have designed a whole zodiac range and will introduce these throughout the year. 

Scream Pretty Taurus Zodiac necklaceTaurus Zodiac Necklace

 

 Gemini Zodiac Necklace

We added to our Turquoise Collection for Summer and they've FLOWN out! 

Turquoise collection

Turquoise Trinity set of 3 earrings

...since drafting this hopefully 'feel good' blog about jewellery trends last month several big shifts happened; 'stay at home' became 'stay alert' became 'rule of 6'.

Then George Floyd was killed on May 25th and galvanised huge numbers of us internationally to protest in support of Black Lives Matter.

In light of this, as a small brand with a modest 'platform' we encourage everyone to stand up for racial justice in anyway that you can. Within our small team we are having conversations with our children and continue to educate ourselves, and continue to listen. 

We dearly hope that 2020 is a year that may be remembered for something other than the pandemic - and that real moves for equality and safety are achieved though collective empathy and advocacy.

"Injustice anywhere is a threat to justice everywhere" Martin Luther King JR.

With love,

The Scream Pretty Team

 

 

 

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NEW Oval Huggies and 6 Ways to Wear Them!

NEW Oval Huggies and 6 Ways to Wear Them!
The hardest working earring yet!  Our new, versatile earring design with a sleek oval profile interlinks to create endless stylish combinations. How will you wear yours? Sterling Silver earrings with Rose Gold, Gold and Black metal plating finishes in plain and pave designs. Curate your own look, wear singly, stack or interlink! Continue reading

Rainbow Revolution

Rainbow Revolution

One of the hottest jewellery trends this year and surprisingly wearable - Rainbows will cheer you, and everyone looking at you, right up. With gender politics more relevant than ever, this trend is also a way to literally show your colours and support inclusiveness and positivity.
That’s a pretty powerful incentive to work this trend into your jewellery wardrobe.

Open Circle Rainbow Jewellery Set by Scream Pretty

Playful, fun and fashionable; this season the rainbow look is nailed by Dress Like a Mum's Zoe de Pass (pictured above in the Scream Pretty Rainbow Bar Ring ) and Stylist Helen Canning Ford (AKA Cocomama) pictured in a fab Bax and Bay rainbow T.

Even Gucci  have updated their iconic trainer in rainbow tones. 

Forget being brave, this is actually a really easy trend to incorporate – a little bit of multi coloured jewellery, literally works with EVERYTHING!

Rainbow Huggie Earrings by Scream Pretty
We like to team a bit of rainbow pave, like these huggies and open circle neckace with a jacket covered in patches or a multi coloured floral maxi – undeniably cheerful, and delivers a lots of style without having to worry about being too matchy matchy.

If like us, monochrome dominates your winter wardrobe - a bit of rainbow bling encourages us to throw some bright tops and trousers into the mix.

Rainbow Bar Bracelet and Earrings BY Scream Pretty
To quote one of our favourite trend authorities Maria Doulton of The Jewellery Editor


‘Diamonds may be the most valuable gem, but the rise of coloured stones seems to be unstoppable. Beyond the traditional trio of rubies, emeralds and sapphires, we are witnessing a rainbow revolution in which previously overlooked stones are now in the limelight

For fall 2017, the Ashish UK runway collection was layered in multicolor sequins like this incredible jumper below. They teamed this with multi-coloured wrestling masks on the catwalk at London Fashion Week too - but this may be a detail we'll skip! 

May your season be colourful and bright!

rainbow sequin top

 

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