First off, we really hope given the surreal and very real situation we're all in that you're well and safe.
Secondly, THANK YOU to our customers and press for the support of small brands like us.
KEYWORKER DISCOUNT
If you are a keyworker, NHS staff, Emergency services, social care worker or a Teacher we are offering a 40% discount to say thank you for the amazing work you do. Message us on social or email us with a photo of your work ID and we will send you a code to use at checkout. This code is running until the end of June 2020.
Your Sofa - The FROW
If you want a fashion fix, London Fashion week is streaming online - YES we already know the stand out trend this year is lounge wear (all hail the elasticated waist), but lets see the edgy, dreamy and high concept - we could use the distraction.
LFW 2020 forgoes physical shows for completely digital events, with content such as interviews, podcasts and digital showrooms rolling out on londonfashionweek.co.uk.
The new event will also be gender-neutral, meaning that menswear, womenswear and genderless shows will be merged together.
“The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish." Caroline Rush, chief executive of the BFC
You can get your tickets here! https://fashionweekonline.com/london/schedule
Scream Pretty will reveal our AW20 drop in our next blog. We try to work season to season - but Lucy and I design and curate a little more as the fancy takes us . These are a few of our fave NEW season designs.
Rainbow jewellery is a popular gift for keyworkers, and a beautiful way to show support this Pride month - these cute studs can be worn in adjacent piercings or across 2 ears and there's a single huggle and necklace in this design too. Perfect letterbox gifts .
Lippy and a strong ear game is all you need if you feel like dressing up for your house party or zoom.
This single padlock huggie has been a popular lockdown gift. When I designed this last year, I had no idea how symbolic this piece would become to us. The little key fits into the lock - and I hope when it's safe for us all to come out of lockdown this will symbolise freedom.
A little slice of happy in daily life this month has been the LEWKS on insta - from lounge wear to luxe these babes are isolating in style!
Raquel Mendes gives a master class in the art of the co-ordinated curated ear - how dreamy is this Opal stack?
Owning the oversized blazer & sweats- Grace Surgay
Hey there all you Cats and Kittens
BLING BLING - all the SS20 huggies to go for Haute en Life
Note to self - book more piercings as soon as they re-open!
Tie die & layered chains
Tegan Phillipa in lion pendant and new long link choker
NEW ZODIAC PENDANTS
Birthdays are NOT cancelled. New Zodiac pendants in recycled sterling silver with free UK delivery and cute sustainable packaging are a great, letterbox friendly gift. We have designed a whole zodiac range and will introduce these throughout the year.
We added to our Turquoise Collection for Summer and they've FLOWN out!
...since drafting this hopefully 'feel good' blog about jewellery trends last month several big shifts happened; 'stay at home' became 'stay alert' became 'rule of 6'.
Then George Floyd was killed on May 25th and galvanised huge numbers of us internationally to protest in support of Black Lives Matter.
In light of this, as a small brand with a modest 'platform' we encourage everyone to stand up for racial justice in anyway that you can. Within our small team we are having conversations with our children and continue to educate ourselves, and continue to listen.
We dearly hope that 2020 is a year that may be remembered for something other than the pandemic - and that real moves for equality and safety are achieved though collective empathy and advocacy.
"Injustice anywhere is a threat to justice everywhere" Martin Luther King JR.
With love,
The Scream Pretty Team
