About Us

Award winning British Jewellery Brand Scream Pretty, founded by Lucy Lee with her sister Jessica Pearce in 2016.

This family run business designs jewellery for self expression; affordable, stylish and fun -  jewellery to shout about. 

Jessica Pearce and Lucy Lee Founders of Scream Pretty


Scream Pretty’s signature style is the curated ear – combining piercings and ear cuffs, to create bold stand out styling.  All our earrings are cast from recycled sterling silver, the ethical and sustainable choice!  

Jessica says.  "Use Scream Pretty Jewellery to add edge to everyday style"

We encourage customers to embrace their individuality and share how they style and stack their favourite pieces. Our aim is to design jewellery you'll love and shout about.

Scream Pretty


In 2020 we were awarded 'Best Emerging Jewellery Brand' by Retail Jeweller magazine as well as being a 2019 Boutique magazine 'Brand of the Year' awards Finalist, we don't do what we do for awards but its fab to be recognised by others!

Scream Pretty Winners Jewellery Brand of the Year 2020


Scream Pretty jewels have been spotted on Zoella, Lena Dunham, Sammi Jefcoate, Lauren Laverne, Jodie Whittaker, and many more fabulous women across the globe!

Scream Pretty Australia


We have a loyal and growing following and are stocked by a wide range of independent boutiques in the UK and Europe. We love to read our customer reviews and see their insta styling!

The Scream Pretty range is packed full of stylish, high quality affordable jewellery from on-trend huggie hoops, ear cuffs and threader earrings, to sets of mismatched studs as well as chokers and pendants designed for layering.

We only ever use quality materials in all our jewellery including recycled 925 sterling silver for all our earrings and cuffs, and gold plated brass, semi-precious stones and crystals.

Designed and curated by sisters Lucy Lee and Jessica Pearce, Scream Pretty is the sister brand of the successful Lily Charmed jewellery brand, which is known for its high quality design, personalisation and customer service. 

Scream Pretty’s mission is to introduce  the latest lust-worthy trends in a premium, affordable and everyday-wearable way, with an emphasis on beautiful huggie earrings and ear cuffs - We just love a curated ear!

Scream Pretty Curated Ear


Scream Pretty is an independently owned family business. Thanks to the talents of friends and family members we continue to add to our range of on-trend jewellery designs and are delighted that the brand continues its growth helping more and more people to express their fabulousness! 

Thanks for taking the time to meet us, we can't wait to see how you style your Scream Pretty jewellery xx #screamprettyonme