Scream Pretty Launches - The Story So Far

Scream Pretty Jewellery

After launching Scream Pretty exclusively with in 2016, and having a very successful first year, we decided to take the bold step of opening our very own store front in 2017!

Thank you for finding us

The idea for Scream Pretty started as a blog by Lucy Lee, covering accessories and jewellery designers from talented students to established but underrated shoe designers. Each designer was interviewed and showcased on the blog. However, as the blog was a hobby, and running jewellery business Lily Charmed was a full time gig, so the blog fell by the wayside a little until....


Jessica Pearce and Lucy Lee Scream Pretty Designers


.....a design collaboration with her artist sister, Jessica Pearce. With a shared love of trawling the globe for unusual jewellery, this led to a desire to create an edgier, trend led accessories brand, mixing the sister's own designs with hand picked, out of the ordinary bling!  And Scream Pretty was born as an entity in itself. Whilst running and growing Lily Charmed, Lucy loved the process of creating quirky and individual jewellery for the popular charm jewellery market and both sisters collaborated regularly on designs, but were also creating stand out designs outside the scope of Lily Charmed - here they are..we hope you like them! were Scream Pretty champions and nurtured our ideas and helped us curate our first collections. This guidance was fantastic, and we would really like to thank Helen Constantine-Bolton for her help. really supports new, creative businesses, and we highly recommend seeking them out!

Who Are We?

Scream Pretty is owned and run by Lucy Lee (a former TV producer/ director) and Jonathan Lee (former Head of marketing with various Tech companies), and supported by the fantastic staff of Lily Charmed - which means a dedicated team with excellent customer service is already in place.

Jessica Pearce designs and styles our collections as well as bringing you trend updates and style tips. Watch out for her forthcoming blog covering Scream Pretty collaborations with Style Editors CocoMama and Hannah Marshall.

Lucy and Jessica's cousin Becky Ayres is the talent behind our gorgeous logo, and her daughter Emma Pearce (below) was our first model.These are definitely the family jewels!

Thank you to our very beautiful friends Gina Artis and Kelly Springham who model for our social and give up their day when lots of our first shiny samples arrive and need photographing!


Watch this space for new collections and exclusive blogs in the coming weeks! If you haven't yet, sign up for the newsletter for juicy discounts and the first peeks of new products.


  • jessica pearce

    Please send me updates x

  • Natalie

    Congratulations! Very excited for the future of Scream Pretty.

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