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Incredible Women: Scream Pretty's Spring Shoutout

Incredible Women: Scream Pretty's Spring Shoutout
Spring Shout Out! These incredible women offer style inspirations and SO MUCH more. Including Zoe Sugg; Vlogger Extraordinaire and Gina Martin, Activist - these utter babes (pictured here in their Scream Pretty jewels) have inspired us to laugh, think, time travel, embrace our curves and even dare to wear neon eyeliner.  Continue reading

Sammi Jefcoate: SCREAM Pretty Guest EDIT

Sammi Jefcoate: SCREAM Pretty Guest EDIT

Sammi's Guest Edit

The Scream Pretty jewellery she's wearing, and what she's wearing it with

Meet Sammi - an Italian-British instagram queen, blogger and co-founder of cult brand Hallow Collective.  You may already be familiar with her impressive Bardot pout, fabulous tattoos and rockstar outfit posts - and if not, look her up for inspiration - there's always a post with a fresh take on fashion and jewellery trends to take inspiration from.

'There is nothing like working with small, independent brands that are doing things right. Having one myself, I am fully aware of how much time, energy and love is poured into having an independent. Scream Pretty has so much going on that I love: these ethically sourced & affordable pieces have a beautiful and refreshing energy. They look killer on, and feel so good to wear.

I'm particularly smitten with the Gold & Green Opal Huggie earrings (I love a good ear game)'. 

So what are are the pieces in her winter wardrobe ?

First Up -the Gold & Green Opal Huggie Earrings - Although equally smitten with the pinky Opal Huggies Sammi chose these to accentuate the green of her rose neck tattoo and match her mostly gold jewellery wardrobe. The single pretty Starburst hoop plays off Sammi's simple gold Rook piercing.

On rapidly making a name for herself on instagram with an impressive following that has quickly exploded to 139k followers Sammi admits  'I only really started taking my style posts seriously and doing a Style Blog in February this year- it's easier said than done; but I think you have to only put something out there you really love - and try not to give a FK what people think - But it's working and I'm so grateful people are being positive about what I do!'

All the Spirals and Pearls!

Sammi's Scream Pretty gold spiral ring (worn on her thumb) with the Modern Pearl Ring two budget friendly pieces under £20 that look fabulous with Black French Manicure and spider web ring from Golden Grove and her Mother's diamond engagement ring. 

Nail Envy abounds....

Scream Pretty Rings Sammi Jefcoate

Sammi's street savvy style is influenced by grunge and rock, elevated by clever pairing with classic pieces like 50's trenches, capes and overcoats. She lists her favourite shops as Gucci, Asos, Reformation, Net a Porter and Top Shop. Recent looks mixes heavy metal t shirts with a sprinkling of some luxey Balenciaga and Gucci. 

Sammi Jefcoate

Gold Hoopla!

The Gold Huggie Hoops with clear crystal stones are a really versatile piece as they can be worn in cartilage and some rook piercings. Customers tell us they split a pair of tiny huggie hoops with friends to wear singly in multi-pierced ears.

Scream Pretty Gold Hoops Sammi Jefcoate

Sammi 'I'll mix these with large gold hoops'

 When she's not posting and sharing her style finds, Sammi is a mum to Casey and co- runs Hallow Collective with her friend Richard, finding time to pack orders when Casey's at nursery.  

Definitely check out this independant for metal inspired tees and a new capsule collection called 'Covet' featuring a divine selection of high quality clothes designed to make perfect additions to your wardrobe. These are hand made in London. We particularly lust after their white silk shirt with button loops and bell sleeves and the denim flares...

Hallow Collective Silk Shirt

Bitter Things T shirt Hallow Collective



If you're inspired -  do check out her blog and share your jewellery looks with us too!   #screamprettyonme









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Rainbow Revolution

Rainbow Revolution

One of the hottest jewellery trends this year and surprisingly wearable - Rainbows will cheer you, and everyone looking at you, right up. With gender politics more relevant than ever, this trend is also a way to literally show your colours and support inclusiveness and positivity.
That’s a pretty powerful incentive to work this trend into your jewellery wardrobe.

Open Circle Rainbow Jewellery Set by Scream Pretty

Playful, fun and fashionable; this season the rainbow look is nailed by Dress Like a Mum's Zoe de Pass (pictured above in the Scream Pretty Rainbow Bar Ring ) and Stylist Helen Canning Ford (AKA Cocomama) pictured in a fab Bax and Bay rainbow T.

Even Gucci  have updated their iconic trainer in rainbow tones. 

Forget being brave, this is actually a really easy trend to incorporate – a little bit of multi coloured jewellery, literally works with EVERYTHING!

Rainbow Huggie Earrings by Scream Pretty
We like to team a bit of rainbow pave, like these huggies and open circle neckace with a jacket covered in patches or a multi coloured floral maxi – undeniably cheerful, and delivers a lots of style without having to worry about being too matchy matchy.

If like us, monochrome dominates your winter wardrobe - a bit of rainbow bling encourages us to throw some bright tops and trousers into the mix.

Rainbow Bar Bracelet and Earrings BY Scream Pretty
To quote one of our favourite trend authorities Maria Doulton of The Jewellery Editor

‘Diamonds may be the most valuable gem, but the rise of coloured stones seems to be unstoppable. Beyond the traditional trio of rubies, emeralds and sapphires, we are witnessing a rainbow revolution in which previously overlooked stones are now in the limelight

For fall 2017, the Ashish UK runway collection was layered in multicolor sequins like this incredible jumper below. They teamed this with multi-coloured wrestling masks on the catwalk at London Fashion Week too - but this may be a detail we'll skip! 

May your season be colourful and bright!

rainbow sequin top


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Style Editors Scream Pretty

Style Editors Scream Pretty

Two very different bloggers and stylists Hannah Marshall and Helen Canning-Ford AKA Cocomama chose their stand out pieces from Scream Pretty's launch collections and share some of their styling secrets with you here.

We want to see your pics and fashion stylings too - tag us on insta @screamprettystyle to share your inspirations #screampretty #screamprettystyle #wearingscreampretty

Hannah Marshall (@_hlm) styles a unique blend of vintage and modern outfit inspo.  Gold Interconnected hoop earrings were her first choice.


Statement earrings are having a big moment, as are unusual ways of wearing hoops. These are light & wearable; the bottom circle 'floats' and moves as you do. Choose between silver or gold.
The stunning red lipstick is 'Paparazzi' liquid matte by Barry M -  we had to ask!

Hannah layers the slim silver star stacking ring - in a little instagram outing last week


Unboxing Jewellery by Scream Pretty

Hannah's forte is in mixing contemporary pieces with tailored vintage. From the High St she mixes red Zara shoes with ruffled shorts from Pretty Little Thing and the embroidered circus top from Joanie Clothing has vintage credentials. Check out her feed for more inspiration.

Helen Canning Ford is a Professional Stylist and creator of popular blog Cocomamastyle with recent campaigns for Marks&Spencer, Esprit and Asos under her belt. We couldn't wait to see which pieces would make her edit.

She homed in on the pave heart huggies when we met (on Valentine's Day no less!) and hasn't stop wearing them since (we admit we sleep in our huggies week in week out too) If you like these you may want to check out the mini gold huggies hoops with rainbow stones... .

Helen's victoriana broderie anglais blouse and dark skinnies are given a pop of chic with the opal bangle, dagger bangle and the horizontal crystal ring here. Helen's not afraid to mix silver , like the tentacle ring, in with predominantly gold accessories.

Cross Over Pave Ring with clear sparkle £24. Adjustable size and can be worn as a Midi Ring.

Helen photographs her choices with a camera and tripod - no mean feat getting jewellery in focus, as we have learnt!
She explained her Scream Pretty edit for this season to us:
"Having seen the high street fashion previews for Autumn Winter, stars are going to be everywhere next season so this earring set is the perfect accompaniment for all those stellar outfits we’ll be rocking.
Another trend I can’t get enough of is slogan t-shirts; but for a subtler take, that’s less in-your-face but still shows meaning and a little motivational boost, this Dream big bangle is the perfect addition to your bracelet stack for any occasion.
When it comes to rings, I have my sentimental classics but love a bit of detail and sparkle for extra pieces. Being adjustable is always great so you can switch it up and change fingers each time you wear it and the cross over design makes that little extra statement. These look great alongside the heart pave earrings too.”

The celestial mismatched studs look great with multiple piercings and work well  further up the ear from Helen's tufted earrings (Accessorize.) . A smiling or pouting a bright lip looks good with everything! 

Statement Earring Fashion Stylist Scream Pretty

Our next blog covers the fashion story that is the rise and rise of Rainbow colours...with Scream Pretty Stylings from Fashion Editor Zoe de Pass (AKA Dress like a Mum) and Colourful Fashion Collective Confetti Crowd.

Be Seen, be heard - SCREAM PRETTY!





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