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Sammi Jefcoate: SCREAM Pretty Guest EDIT

Sammi Jefcoate: SCREAM Pretty Guest EDIT

Sammi's Guest Edit

The Scream Pretty jewellery she's wearing, and what she's wearing it with

Meet Sammi - an Italian-British instagram queen, blogger and co-founder of cult brand Hallow Collective.  You may already be familiar with her impressive Bardot pout, fabulous tattoos and rockstar outfit posts - and if not, look her up for inspiration - there's always a post with a fresh take on fashion and jewellery trends to take inspiration from.

'There is nothing like working with small, independent brands that are doing things right. Having one myself, I am fully aware of how much time, energy and love is poured into having an independent. Scream Pretty has so much going on that I love: these ethically sourced & affordable pieces have a beautiful and refreshing energy. They look killer on, and feel so good to wear.

I'm particularly smitten with the Gold & Green Opal Huggie earrings (I love a good ear game)'. 

So what are are the pieces in her winter wardrobe ?

First Up -the Gold & Green Opal Huggie Earrings - Although equally smitten with the pinky Opal Huggies Sammi chose these to accentuate the green of her rose neck tattoo and match her mostly gold jewellery wardrobe. The single pretty Starburst hoop plays off Sammi's simple gold Rook piercing.

On rapidly making a name for herself on instagram with an impressive following that has quickly exploded to 139k followers Sammi admits  'I only really started taking my style posts seriously and doing a Style Blog in February this year- it's easier said than done; but I think you have to only put something out there you really love - and try not to give a FK what people think - But it's working and I'm so grateful people are being positive about what I do!'

All the Spirals and Pearls!

Sammi's Scream Pretty gold spiral ring (worn on her thumb) with the Modern Pearl Ring two budget friendly pieces under £20 that look fabulous with Black French Manicure and spider web ring from Golden Grove and her Mother's diamond engagement ring. 

Nail Envy abounds....

Scream Pretty Rings Sammi Jefcoate

Sammi's street savvy style is influenced by grunge and rock, elevated by clever pairing with classic pieces like 50's trenches, capes and overcoats. She lists her favourite shops as Gucci, Asos, Reformation, Net a Porter and Top Shop. Recent looks mixes heavy metal t shirts with a sprinkling of some luxey Balenciaga and Gucci. 

Sammi Jefcoate

Gold Hoopla!

The Gold Huggie Hoops with clear crystal stones are a really versatile piece as they can be worn in cartilage and some rook piercings. Customers tell us they split a pair of tiny huggie hoops with friends to wear singly in multi-pierced ears.

Scream Pretty Gold Hoops Sammi Jefcoate

Sammi 'I'll mix these with large gold hoops'

 When she's not posting and sharing her style finds, Sammi is a mum to Casey and co- runs Hallow Collective with her friend Richard, finding time to pack orders when Casey's at nursery.  

Definitely check out this independant for metal inspired tees and a new capsule collection called 'Covet' featuring a divine selection of high quality clothes designed to make perfect additions to your wardrobe. These are hand made in London. We particularly lust after their white silk shirt with button loops and bell sleeves and the denim flares...

Hallow Collective Silk Shirt

Bitter Things T shirt Hallow Collective



If you're inspired -  do check out her blog and share your jewellery looks with us too!   #screamprettyonme









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The Curated Ear

The Curated Ear

The curated ear is the trend for the fashion concious; multiple teeny piercings with mismatched styles and finishes, a mix of huggie hoops and tiny studs, the more ear candy the better.

Scream Pretty have embraced this trend with a selection of our own mismatched studs, and a growing collection of huggie hoops and chained studs.

Set of Three single Earrings by Scream Pretty

Sophie Quy, buyer of fine jewellery at NET-A-PORTER says 'Pioneered by designers like Maria Tash, Anita Ko, and Yvonne Léon, there's no doubting that piercing is huge. This trend has led us to see a lot more single earrings, and earrings that can be worn alone or in multiples to create a beautiful delicate curated assortment in and around the ear.'

Maria Tash was the front runner of the tiny earring, multiple piercing trend, but it's been a runaway success with celebrities and fashion gurus, and now more and more of us are experimenting with extra piercings and diverse earring collections.

Clear Huggie Hoops by Scream Pretty

Scream Pretty have been thrilled by reviews for our affordable take on the trend. Here are some of the reviews from our store front, for our huggie hoops with clear stones.

Wed 09 Aug 2017

Beautiful earrings, well made and great value

Mon 22 May 2017

Perfect, just what I've been looking for. Maria Tash style without the price tag! Would love it if you'd make a rose gold version of these.

Wed 01 Mar 2017

So pleased with these fab little earrings, the Maria Tash look but at a fraction of the cost. The earrings are quite small but this means they are perfect as an everyday 2nd hole earring. They are so perfect I'm thinking of buying another pair.

 Helix Piercing Scream Pretty

To create your own curated ear - first forget everything you ever knew about jewellery 'rules'. Earrings shouldn't be a pair, mismatched colours are fine, one shoulder grazing chandelier earring balanced with one tiny earring - nailed it! Why not even try an ear climber (fixes up the ear rather than down) and a huggie hoop in your helix piercing (upper ear)

Faceted Triangle Climber Earrings by Scream Pretty

S bar Stud and Opal Huggie Earrings by Scream Pretty

 A “curated ear” is for the woman who wants to show off her individuality, and bravery (some of these piercings hurt!) . The new rules of jewellery, be brave be different and have fun.

Heartbeat mismatched studs by Scream Pretty

Galaxy Stud Earrings

Follow us on instagram to see more and show us how you wear your curated ear just  #screamprettyonme

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Style Editors Scream Pretty

Style Editors Scream Pretty

Two very different bloggers and stylists Hannah Marshall and Helen Canning-Ford AKA Cocomama chose their stand out pieces from Scream Pretty's launch collections and share some of their styling secrets with you here.

We want to see your pics and fashion stylings too - tag us on insta @screamprettystyle to share your inspirations #screampretty #screamprettystyle #wearingscreampretty

Hannah Marshall (@_hlm) styles a unique blend of vintage and modern outfit inspo.  Gold Interconnected hoop earrings were her first choice.


Statement earrings are having a big moment, as are unusual ways of wearing hoops. These are light & wearable; the bottom circle 'floats' and moves as you do. Choose between silver or gold.
The stunning red lipstick is 'Paparazzi' liquid matte by Barry M -  we had to ask!

Hannah layers the slim silver star stacking ring - in a little instagram outing last week


Unboxing Jewellery by Scream Pretty

Hannah's forte is in mixing contemporary pieces with tailored vintage. From the High St she mixes red Zara shoes with ruffled shorts from Pretty Little Thing and the embroidered circus top from Joanie Clothing has vintage credentials. Check out her feed for more inspiration.

Helen Canning Ford is a Professional Stylist and creator of popular blog Cocomamastyle with recent campaigns for Marks&Spencer, Esprit and Asos under her belt. We couldn't wait to see which pieces would make her edit.

She homed in on the pave heart huggies when we met (on Valentine's Day no less!) and hasn't stop wearing them since (we admit we sleep in our huggies week in week out too) If you like these you may want to check out the mini gold huggies hoops with rainbow stones... .

Helen's victoriana broderie anglais blouse and dark skinnies are given a pop of chic with the opal bangle, dagger bangle and the horizontal crystal ring here. Helen's not afraid to mix silver , like the tentacle ring, in with predominantly gold accessories.

Cross Over Pave Ring with clear sparkle £24. Adjustable size and can be worn as a Midi Ring.

Helen photographs her choices with a camera and tripod - no mean feat getting jewellery in focus, as we have learnt!
She explained her Scream Pretty edit for this season to us:
"Having seen the high street fashion previews for Autumn Winter, stars are going to be everywhere next season so this earring set is the perfect accompaniment for all those stellar outfits we’ll be rocking.
Another trend I can’t get enough of is slogan t-shirts; but for a subtler take, that’s less in-your-face but still shows meaning and a little motivational boost, this Dream big bangle is the perfect addition to your bracelet stack for any occasion.
When it comes to rings, I have my sentimental classics but love a bit of detail and sparkle for extra pieces. Being adjustable is always great so you can switch it up and change fingers each time you wear it and the cross over design makes that little extra statement. These look great alongside the heart pave earrings too.”

The celestial mismatched studs look great with multiple piercings and work well  further up the ear from Helen's tufted earrings (Accessorize.) . A smiling or pouting a bright lip looks good with everything! 

Statement Earring Fashion Stylist Scream Pretty

Our next blog covers the fashion story that is the rise and rise of Rainbow colours...with Scream Pretty Stylings from Fashion Editor Zoe de Pass (AKA Dress like a Mum) and Colourful Fashion Collective Confetti Crowd.

Be Seen, be heard - SCREAM PRETTY!





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